How to get to know your customers
Getting to know your customers can have lots of benefits for your business. Find out what you can do to get more information on your customers and make the right decisions for your business.
Why should you get to know your customers?
The goal of getting to know your customers is to collect information which you can use in different ways to help your business. With the right information you can provide a service or product your customers need, communicate in a way that resonates with them, and find new customers. All these actions can help you to boost your sales.
So, what can you do to get to know your customers?
Surveys
Surveys are an easy way to gather information on almost any aspect of your customers or their preferences. From your customer demographic to what they look for in a product or service, you can find out with a survey.
There are lots of free survey tools online that you can use. To get your survey to your customers, you could send it by email, place it on your website, or put it at the end of a checkout process.
Social media
Social media is a valuable tool to find out more about your customers. Pay attention to any reviews or comments on your page and see what you can learn.
You can also practice social media listening, where you search for your business across social channels. You can see what sort of content you’ve been tagged in, if people are mentioning your brand, and gage what sort of presence you have. It’s a great way to find out what your customers think about your business.
You can also use social media to find out about your competitors’ customer base too. This is a simple way to find out how to reach a wider customer base, and what your competitors are doing differently to you.
Use Google Analytics
Google Analytics is a must have if your business has a website. It’s a free tool that gives you lots of data on how your website is performing. There’s lots you can do with Google Analytics, and it’s a good idea to read up on how you can use it to its full potential.
With Google Analytics, you can see some basic information on your website audience. This includes which country they are visiting your website from, their age range, and what they’re interested in.
If you dig a little deeper, you can also see which web pages or products are popular. You can use page data to gather valuable insights on what is working for your customers. For example, if one page is really popular this could indicate interest in the product or engaging writing. But, if your website has low views or people leave it quickly, you might need to make some improvements.
Testing different communication styles or products on your website is a great way to learn what your customers like. By checking Google Analytics you can see if any changes you make have good results.
Build relationships
If you offer a service that requires a lot of personal contact with your customers, you have the perfect opportunity to gather information. By taking the time to build relationships with your customers you will find out more about them.
There are lots of additional benefits too. You’re more likely to have loyal customers, get word of mouth recommendations, and most importantly provide a service that they really need.
